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The craft marks · 11 of 45

Small moves, sharper writing

Good ideas can still be let down by clumsy sentences. These are the quick, learnable habits that lift the Craft marks and make your analysis flow. Keep this open while you write.

Move 1

Embed your quotes, do not drop them

A quote should sit inside your own sentence, not sit alone after a full stop. Weave it in so it reads smoothly.

dropped

Iago is dishonest. "I am not what I am."

embedded

Iago admits his own dishonesty when he says "I am not what I am," confessing his two faces to us.

The habit: introduce the quote with your own words, then keep going after it to explain. Aim to use short quotes, just the words you will analyse.
Move 2

Sentence stems that do the thinking

When you are stuck for how to start a sentence, reach for one of these. They push you straight into analysis.

To introduce evidence
This is seen when ...
Shakespeare conveys this through ...
The idea is captured in the line "..."
To analyse the effect
By describing X as "...", Shakespeare suggests ...
This positions the audience to ...
The effect is to make the reader feel ...
To show the writer's purpose
In doing so, Shakespeare exposes ...
This invites us to question ...
Ultimately, the play argues that ...
Move 3

Verbs that think

Swap the flat word "uses" for a verb that already carries analysis.

suggestsrevealsexposesevokesundercutsreinforcespositionsinvitesforeshadowsjuxtaposesimpliescritiqueshighlightsconveys
Try it: instead of "Shakespeare uses a metaphor", write "Shakespeare exposes..." or "Shakespeare positions the reader to...".
Move 4

Linking words that build the argument

These keep your essay moving as one argument instead of separate chunks. Use them to open sentences and paragraphs.

Move 5

Vary your sentences

A short sentence lands a point. A longer one carries analysis. Mixing them keeps the writing alive.

all one length

Iago lies to Othello. He pretends to be honest. He destroys him. This is bad.

varied

Iago lies to everyone, yet still wears the mask of "honest Iago", and it is this gap between his words and his nature that lets him destroy Othello. The cost is total.

The habit: after a long, analytical sentence, drop in a short one for impact.

Put it to work

Try these on the practice page, especially the embed-the-quote drill. The essay page shows where craft fits in a full paragraph.

from Nat

You do not need all of this at once. Pick one move a week and let it become a habit. Embedding quotes and using a thinking verb alone will lift your writing noticeably.